Launch of a New Luxury Home Decor Brand in the UAE

Launch of a New Luxury Home Decor Brand in the UAE

Published: 09 Jan 2025

Overview

Decor De Table is a newly launched luxury home décor brand in the UAE, offering high-end tableware and interior accents for discerning customers. Seeking a seamless operational setup—from inbound deliveries and warehousing to a robust e-commerce presence—the brand partnered with MSYS to design an end-to-end solution.

In just 2 months, Decor De Table successfully established a 3PL partnership, integrated its new Shopify store, and automated its order fulfillment process. The result was a streamlined launch experience, ensuring that every was handled with efficiency and high-quality service, setting the stage for future growth in the competitive UAE market.


The Solution

Physical 3PL Warehouse Inspection in UAE

1. 3PL Partnership & Physical Warehouse Inspection

  • Provider Shortlisting & On-Site Validation
    MSYS evaluated multiple 3PL partners and conducted on-site inspections to confirm storage, security, and handling capabilities.
  • Seamless Integration
    Once the ideal provider was selected, MSYS oversaw the integration of stock levels and shipping data into the brand’s e-commerce platform.

Decor De Table Shopify Website Built by MSYS

2. Shopify E-Commerce Store

  • Shopify Website Development
    Using the client’s existing brand guidelines, we built a clear and intuitive Shopify store that highlights Decor De Table’s product range. Focusing on straightforward layouts and consistent visual elements, this new e-commerce platform ensures a smooth user journey, showcasing each item’s key features while reflecting the brand’s aesthetic.
  • Automated Order Processing
    Every customer order instantly syncs with the 3PL, eliminating manual coordination and reducing errors.

3. End-to-End Automation

  • Real-Time Tracking
    Inventory and shipping data update continuously, providing a clear view of order statuses.
  • Reduced Manual Work
    Automated workflows free up the team to focus on strategic growth rather than day-to-day logistics tasks.

The Impact

  • Faster Fulfillment
    Automated handovers to the 3PL led to quicker delivery times and fewer mistakes.
  • Cost & Time Savings
    Reduced manual oversight and streamlined operations allowed the team to concentrate on expanding their product range.
  • Strong Market Position
    Ready to scale in the UAE, Decor De Table is equipped with an integrated, future-proof infrastructure for ongoing growth.

MSYS is proud to have been Decor De Table’s transformation partner and looks forward to supporting their continued success in the UAE market.

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