Overview
A US‑based reseller of premium sneakers recognized a major challenge in their existing pricing strategy: daily price adjustments on marketplaces like Goat, StockX, Alias, and Ebay were both time‑consuming and prone to human limitations. With prices changing 24/7, their manual processes couldn’t keep up, leading to missed revenue opportunities and inefficient use of staff time.
Looking to overcome these barriers, the reseller partnered with MSYS. Leveraging our expertise in process optimization and automation, in just one month, we developed a powerful real‑time pricing system that not only saved costs and labor hours but also significantly increased revenue.
The Challenge
- Manual Pricing Updates: Employees spent 2‑3 hours each day analyzing competitor listings and adjusting prices.
- Limited Work Hours: Because pricing updates were done manually, changes could only be made during the workday, leaving the business vulnerable to constant after‑hours market shifts.
- Rapidly Changing Market: Premium sneaker markets fluctuate every minute; human intervention alone could not effectively track thousands of SKUs around the clock.
The Solution
Automated Real‑Time Price Adjustments
By leveraging automation technology, the reseller’s entire pricing process was transformed. The new system:
- Scans Marketplaces Constantly: Monitors competitor pricing for thousands of SKUs each minute across Goat, StockX, Alias, and Ebay.
- Applies Pricing Policies: Adapts to the company’s margin requirements and competitive positioning automatically, ensuring prices remain within strategic guidelines.
- Updates in Real Time: Instantly adjusts listings to match or beat the market, capitalizing on demand while maximizing profitability.
Why It Works
- 24/7 Monitoring: An automated solution never stops, covering every possible market shift.
- Scalable Efficiency: One system can handle thousands of products simultaneously, far surpassing any manual approach.
- Data‑Driven Decisions: Pricing updates are informed by real‑time insights, not just a single snapshot during work hours.
The Impact
- 1,000+ Hours Saved Annually: Freed employees from repetitive tasks, allowing them to focus on strategy, sourcing, and customer relations.
- 4x Increase in Revenue: Continuous, optimized pricing enabled the company to secure the best possible returns on every SKU throughout the day.
- Stronger Competitive Position: With always‑up‑to‑date prices, the reseller stands out in a crowded marketplace, winning more sales and market share.
By automating their pricing process, this premium sneaker reseller not only reclaimed hours of manual labor but also unlocked higher earnings potential. We’re proud to have played a key role in this success and look forward to future collaborations that continue driving innovation and growth.
